Global Sports Tech Update | May 2022

LONDON | NEW YORK | LOS ANGELES | June 21st, 2022 – Drake Star is pleased to release the May 2022 edition of its Global Sports Tech Industry Update. M&A activity in May concluded with 15 deals announced and $1.6bn in disclosed deal activity

  • Hudl acquired physical activity monitoring company WIMU for an undisclosed amount
  • Generation Esports acquired esports company Military Gaming League for an undisclosed amount
  • IMG Arena acquired sports video analytics company Signality for an undisclosed amount

Fundraising activity in May reached a total of 28 deals and $431m in disclosed funding

  • Pixellot raised $161m in a Series D round led by PSG
  • WIN Reality raised $49m in a Series A round led by Lago Innovation Fund; Spectrum Equity also participated in the round
  • OxeFit raised a $20m angel round from 7 individual investors including Dak Prescott, Dez Bryant, and Dustin Johnson, among others

TikTok becomes Women’s Euro 2022 global sponsor.

NFL will launch officially licensed NFT-based mobile game in 2023.

EA Sports and FIFA call full-time on video game partnership after three decades.

Drake Star Global Sports Tech Team:
Gregory Bedrosian, Eric Ward, Michael Metzger, Mathilde Deschamps, Edward Page, Michael Heilweil


For further inquiries, please contact:

Gregory Bedrosian
Managing Partner & CEO, Member of the Executive Committee Consumer & Retail Tech Digital Media Digital Services
Eric Ward
Managing Partner Consumer & Retail Tech Digital Media Software/SaaS


Michael Metzger
Partner Digital Media FinTech

Los Angeles

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