Global Sports Tech Industry Update | May 2021

LONDON | NEW YORK | June 7th, 2021 – Drake Star Partners is pleased to release the May 2021 edition of its Global Sports Tech Industry Update. This monthly newsletter gives a summary of the key industry news and insights that prevailed in May;

Key highlights in this months edition

• M&A activity has picked up in May with 6 deals announced and $451m in disclosed deal activity, now totaling 45 deals and $5.1bn in disclosed deal activity for 2021

•Fundraising activity continues to soar through May with a total of 21 rounds and $220m in disclosed funding, totaling 113 rounds and $4bn in disclosed funding for 2021

• Key industry news including;

o New York Giants claimed NFL’s first crypto sponsorship with Grayscale deal
o Nielsen is invested in a new ratings platform
o European Tour teamed with Zoom for virtual experiences
o Extreme E launched a Twitch channel with One Earth Rising

• Insight on the more notable M&A and fundraising deals in May; Better Collective, Genius Sports, Sportradar, Enthusiast Gaming, Oura, FanCode, Metafy
• The updated list of top 10 largest M&A and fundraising deals year to date,
• An update on the current trading valuation across the ecosystem; and
• Tracking esports viewership globally; hours watched up 3% vs. April

The newsletter also includes our updated Sports Tech industry map.

Drake Star Partners Sports Tech Team:
Gregory Bedrosian, Eric Ward, Michel Metzger, James Burrow, Mathilde Deschamps

For further enquiries, please contact:

Gregory Bedrosian

Managing Partner & CEO | Drake Star Partners:

Eric Ward

Partner at Drake Star Partners:


For further inquiries, please contact:

Gregory Bedrosian
Managing Partner & CEO, Member of the Executive Committee Consumer & Retail Tech Digital Media Digital Services
Eric Ward
Managing Partner Consumer & Retail Tech Digital Media Software/SaaS



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