Drake Star Partners Advises Blue-Infinity On Its Sale To Dentsu Aegis Network, Part Of Dentsu Inc. (Tyo:4324).

  • Year
  • Sector
    Digital Transformation Digital Services
  • Our Mission
    Exclusive Financial Advisor to Blue-Infinity

Established in Geneva, Switzerland, in 2001, Blue-Infinity is one of Europe’s leading players in digital transformation. Servicing over 100 industry-leading clients in the retail, luxury, banking, pharmaceutical, and non-governmental sectors, Blue-Infinity’s team of over 500 digital experts is located across 7 locations in 5 countries. Blue-Infinity’s digital expertise has been acknowledged by numerous international creative award bodies and key technology players, including Salesforce (Platinum Partner), Microsoft (Managed Partner), Oracle (Business Partner), and Apple (Strategic Partner). Drake Star Partners has acted as an exclusive financial advisor to Blue-Infinity.

Fully owned by Dentsu Inc. and headquartered in London, Dentsu Aegis Network provides best-in-class expertise and capabilities in media, digital and creative communications.  Made up of ten global network brands, amongst which are Isobar, Carat, iProspect, and Merkle, Dentsu Aegis Network boasts 35,000 experts across 145 countries. The acquisition of Blue-Infinity will further help Dentsu Aegis Network reach its objective to become 100% digital by 2020.

Christophe Martin, CEO & Managing Partner of Blue-Infinity, states: “This move will enable Blue-Infinity to provide holistic expertise to our clients on their digital transformation journey on a global scale. The entire Drake Star team led us through an efficient and successful process through their deep understanding of our industry and their highly professional skills.

Pierre Aebischer, Managing Partner of Blue-Infinity, says: “The move to join Dentsu Aegis Network represents exciting opportunities for our people and our clients. The collaboration with Drake Star Partners has been essential to helping us find the right partner.

Christophe Morvan, Managing Partner at Drake Star, adds: “Blue-Infinity is a digital transformation expert recognized in the Swiss market and beyond. Its expertise, market position, and client portfolio attracted interest from global leaders in both IT and Agency services. We have proved that the international reach of Drake Star Partners and its focus on technology offers unmatched added value to our clients.

Drake Star team: Christophe Morvan, Jacques Paquin, Albert-Louis Bilger.

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Christophe Morvan
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Digital Services