PARIS, May 8th, 2026 – Advanced Track and Trace (“ATT”), a leading provider of proprietary track and trace solutions enabling brands to authenticate products, combat counterfeiting and ensure full supply chain transparency, has been acquired by Sansara, the digital subsidiary of Maison Neyret, with a co-investment of Groupe Pochet.
Drake Star acted as the exclusive financial advisor to ATT and its shareholders in this transaction.
ATT's proprietary software technology enables brands and institutions to secure, authenticate and trace products throughout their lifecycle across a wide range of industries, including cosmetics & fragrances, food & beverage, luxury goods, government applications, and complex industrial supply chains. Its solutions power use cases such as anti-counterfeiting with embedded digital identifiers in packaging, product provenance tracking for regulatory compliance, and non-cloneable code authentication for official documents and high-value goods – backed by over two decades of R&D and a portfolio of more than 130 filed patents.
This strategic transaction marks a significant milestone for ATT. Under Capital Croissance’s ownership, ATT has significantly strengthened its market positioning, built a recognised brand and expanded its global client base. Backed by the industrial and commercial capabilities of the acquiring consortium, the combination of ATT with Sansara is ideally positioned to accelerate its international expansion and scale its technology platform across new markets and sectors. The transaction unlocks significant synergies across R&D, sales and distribution, bringing together ATT’s and Sansara’s technologies with the industrial heritage and global reach of Maison Neyret and Groupe Pochet.
"We are proud to have supported ATT’s development and worked closely with its management team to execute its strategy. Drake Star conducted an international process, identifying relevant strategic partners and delivering a strong outcome for all shareholders," said Sami Chayeb, Partner at Capital Croissance.
"Under Capital Croissance’s ownership, we built a world-class team and developed a next-generation track and trace platform trusted by leading brands across Europe and Asia. Joining forces with our new strategic owners opens an exciting new chapter for ATT and Sansara, with the resources and market access to scale our technology globally. We are grateful to Drake Star for their expertise and commitment throughout this process," stated Jérôme Pichot, CEO of ATT.
"It was a pleasure advising Capital Croissance and ATT shareholders on this landmark transaction. ATT has built a truly differentiated deep-tech platform with proven international traction, and this deal brings together an exceptional group of strategic industrial partners to take the business to the next level. This transaction is a further example of Drake Star’s ability to execute complex multi-party deals with leading corporate buyers in the industrial and supply chain technology software space," commented Christophe Morvan, Managing Partner, and Lawrence Giesen, at Drake Star.
Drake Star Team: Christophe Morvan, Lawrence Giesen, Emile Laurent
For further inquiries, please contact:
Christophe Morvan
Managing Partner, Drake Star
christophe.morvan@drakestar.com
Lawrence Giesen
Drake Star
lawrence.giesen@drakestar.com
About ATT
Advanced Track and Trace (ATT) is a leading provider of proprietary track and trace solutions, enabling brands to authenticate products, combat counterfeiting and deliver full supply chain visibility. ATT serves a prestigious international client base across cosmetics, fragrances, high-value food & beverage, and premium consumer goods, with a strong commercial presence in Europe and significant and growing revenues in Asia. ATT’s technology platform enables brands to protect product integrity and engage directly with end consumers throughout the product lifecycle.
For more information, visit: www.advancedtrackandtrace.com
About Capital Croissance
Backed by a community of more than 600 investor-entrepreneurs, Capital Croissance is a private equity management company with approximately €950 million in assets under management. It supports impact-driven startups, SMEs, and unlisted mid-sized companies by investing from €0.5 million up to €50 million in equity and quasi-equity, particularly through venture capital transactions (Seed and Series A), capital restructuring (MBO, OBO, MBI, etc.), and growth capital. Founded in 2012, Capital Croissance now brings together over 50 professionals and deploys six investment strategies across three divisions: Impact Venture Capital: Gaia Impact and Ternel, Buy-Out & Growth Capital: Edelweiss, CAIRN and K2 and Fund of Funds & Co-investment: Bluester.
For more information, visit: www.capitalcroissance.fr
About Maison Neyret
Maison Neyret is a French family-owned industrial group founded in 1823, now represented by 1,500 employees across 10 countries. A trusted partner of luxury and fashion brands, Maison Neyret deploys its creative engineering expertise in the production of ribbons, labels, and textile and multi-material decorative accessories. Guided by values of passion, respect, and excellence, and driven by its social and environmental responsibility commitments, Maison Neyret also enhances its traditional know-how with strategic innovations in digital services and eco-design.
For more information, visit: www.neyret.com
About Groupe Pochet
The Pochet Group is a family-owned industrial company founded in France in 1623, employing more than 3,000 people. An expert in multi-materials through the innovative combination of its expertise in glass, plastic, metal, finishing, and beauty accessories, the Pochet Group creates high-end packaging for fragrance, skincare, and makeup markets. A pioneer in corporate social responsibility, Responsible Excellence lies at the heart of the Group’s values and strategy.
For more information, visit: www.groupe-pochet.fr
About Drake Star
Drake Star is an award-winning global tech investment bank that has completed over 500 transactions since 2003. The Drake Star global team of experienced professionals and senior advisors across offices in New York, Munich, London, Paris, Los Angeles, San Francisco, Berlin, and Dubai* focuses on mergers & acquisitions and corporate finance services worldwide in Software/SaaS, Artificial Intelligence, HR Tech, Digital Services, FinTech, Digital Media, Industrial Tech, Consumer & Retail Tech and Mobility & Sustainability.
Drake Star is the marketing name for the global investment bank Drake Star Partners Limited and its subsidiaries and affiliates. In the USA, all securities are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC. Drake Star UK Limited (FRN 942020) is an appointed representative of Razlin Ltd (FRN 730805), which is authorized and regulated by the FCA. © 2026 Drake Star Partners Limited.
*Partner Office
