Drake Star Partners Advises Richcontext On Its Sale To The Stable

  • Year
  • Sector
    Software/SaaS Consumer & Retail Tech MarTech & AdTech
  • Our Mission
    Exclusive Financial Advisor to RichContext

NEW YORK | November 10, 2020 – RichContext, a digital shopper marketing and advertising technology company, announced that it was acquired by The Stable, a fully-integrated commerce agency. The acquisition enables The Stable to quickly become a leading solution for brands that need to penetrate the fast-changing world of e-commerce.

Drake Star Partners acted as the exclusive financial advisor to RichContext on the transaction.

RichContext offers end-to-end digital commerce solutions, including proprietary shoppable media advertising technology, Walmart premium enhanced content services, and managed digital media services for some of the world’s most recognized brands, including, Nestle, General Mills, Johnson & Johnson, Hasbro and Kimberly-Clark.

Billy Courtney, Co-Founder at RichContext, stated “We are excited about joining The Stable to bring innovative digital commerce solutions to our collective client base. Drake Star’s relationships with relevant strategic acquirers across the globe gave us the opportunity to find the exact right fit – which we did! I was genuinely impressed by their thoroughness through the process and their willingness to truly understand our business.”

Troy Gasnier, Co-Founder, added: “Juan and the Drake Star team provided invaluable advice and guidance as we navigated the acquisition process. They were by our side at every step, ensuring we arrived at a deal that would accelerate our growth and meet our objectives.”

“The Drake Star team spent the time to fully understand every detail of our business, which helped properly position our financials, key operating metrics and value proposition to prospective buyers and ultimately obtain a terrific outcome with The Stable,” noted Breck Kelley, Co-Founder.

“We followed RichContext from its earliest days and have always been impressed by the founders’ vision for digital commerce and their ability to rapidly develop innovative technological solutions that have been adopted by many of the world’s largest brands,” commented Juan Mejia, Partner at Drake Star. “We are honored to have worked with the RichContext team to find them the right strategic partner. From the first conversation with The Stable, it was clear the two teams shared a similar culture and entrepreneurial mindset. The combined business is even better positioned to help brands maximize their omni-channel sales and marketing opportunities through new and differentiated technology and service offerings.”

For Drake Star Partners, the sale of RichContext represents yet another transaction in the Consumer Packaged Goods (CPG) Technology sub-sector, an area that has seen increased activity as CPG manufacturers turn to technology providers that can ignite their e-commerce and direct-to-consumer marketing, advertising, sales and supply chain efforts.

This transaction also marks Drake Star’s second sell-side in the past six months of a Product Content provider, another area where M&A and capital raising activity has accelerated as retailers and manufacturers seek solutions that help them create, optimize, analyze, manage and syndicate product content for omni-channel use cases.


Legal advisor: Wright Lindsey Jennings 



For further inquiries, please contact:Gregory Bedrosian

Managing Partner & CEO | Drake Star

gregory.bedrosain@drakestar.com | + 1 203 524 5652



About RichContext

RichContext is a retail technology company focusing on the future of digital commerce. Recognized as one of AdWeek’s Global Top 10 Fastest Growing Solution Providers, the company works with some of the world’s most recognized brands and retailers, delivering end-to-end digital solutions. RichContext is comprised of a proprietary blend of engineering, UI/UX, data science, and performance marketing built to shape the future of digital commerce.

For more information, please visit www.richcontext.com

About The Stable

The Stable is a fully integrated commerce agency helping consumer brands activate across all channels of commerce, with offices in Minneapolis, Bentonville, Seattle and Austin.

For more information, please visit www.thestable.com

About Drake Star Partners

Drake Star Partners is a global investment banking firm serving the technology, media and communications sectors (TMC) with offices in New York, London, Paris, Munich, San Francisco, Los Angeles, Berlin, Geneva, Singapore* and Dubai*. The firm focuses on M&A and corporate finance for its clients worldwide. Drake Star Partners completed over 400 transactions since 2004, 70% of which are cross-border.

Drake Star Partners is the marketing name for the global investment bank Drake Star Partners Limited and its subsidiaries and affiliates. In the USA, all securities are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC. Drake Star UK Limited (FRN 942020) is an appointed representative of Kession Capital Ltd (FRN582160) which is authorised and regulated by the Financial Conduct Authority. © 2016 Drake Star Partners Limited.


*Partner Offices