Fivia is a leading digital advertising management software provider. Its main product AdFront enables major media companies to manage digital advertising sales, inventory, traffic, billing and revenue. Customers include major North American publishers Viacom, Time Inc., Gannett’s USA Today and Mashable, as well as major European publishers Orange, Canal+, M6, TF1 and ITV.
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit is headquartered in San Francisco and its software manages more than $24 billion in advertising revenue annually.
This acquisition will help expand WideOrbit’s digital offering for major media companies.
Founded in 1887, IPMG is one of Australia’s largest private groups. IPMG is an integrated group of marketing services businesses with over 1,700 employees across print, digital and communications sectors.
Kevin Slaven, IPMG’s CEO stated: “LD&A Jupiter’s sector expertise and international network of connections was instrumental in exposing Fivia to the right strategic partners. The process for this complex transaction was fast and efficient, optimizing the outcome for all parties involved.”
Matthieu Rosset, Managing Partner at LD&A Jupiter, adds: “The sale of Fivia is our 4th transaction in the digital advertising space over the past 12 months. Involving parties on multiple continents, this transaction is a good illustration of LD&A Jupiter’s international deal making expertise“.
About LD&A Jupiter
LD&A Jupiter is a leading international technology corporate finance firm. With offices in London, Munich, Paris, Berlin, New York and Los Angeles, LD&A Jupiter offers international coverage and a unique combination of cross-border capabilities and know-how. Since 2004, the firm has closed over 100 transactions with leading international companies of which 70% were cross border deals.
Drake Star Partners is the marketing name for the global investment bank Drake Star Partners Limited and its subsidiaries and affiliates. In the USA, all securities are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC. Drake Star UK Limited (FRN 942020) is an appointed representative of Kession Capital Ltd (FRN582160) which is authorised and regulated by the Financial Conduct Authority. © 2016 Drake Star Partners Limited.