Strategic advisory for Bluehill ID on its participation in Primion

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MUNICH | November 22nd, 2008 – Bluehill ID AG announces the company has tendered all of its shareholdings of 1,221,745 shares in Primion Technologies AG to Spanish Azkoyen S.A. on Friday, 21 November 2008, in line with the public takeover offer (PTO).

Bluehill ID has been a major shareholder of Primion since June 2008. After Azkoyen has made a public takeover offer for Primion on 12 September 2008, Bluehill ID reconsidered its strategy for Primion and tendered all of its shares. Overall, Bluehill ID has made an attractive return on its investment in Primion. The company will now continue its organic and acquisitive growth strategy in the ID/RFID market.

Ayman Ashour, CEO of Bluehill ID commented: “The identification and security industry offers plenty of opportunities for Bluehill ID at very attractive valuations especially in the current economic climate. We believe that Primion has great potential and wish Primion and all of its stakeholders success in the future within Azkoyen.”

Bluehill ID AG is an international operating company with headquarters in Switzerland and listed on the Frankfurt Stock Exchange (ISIN CH0031958629; Symbol BUQ). Bluehill ID is dedicated to the responsible use and development of RFID and other automatic identification technologies. These technologies are used in the fields of security, identification, tracking and further growing applications. The business model of the company is based on combining disciplined acquisitive growth with sustainable organic growth from portfolio companies.

Jupiter Capital Partners advised Bluehill ID on its participation in Primion. “Jupiter supported us during this entire process. We really appreciate their capital market expertise, their practical approach and process know-how,” said Ayman Ashour.



For further inquiries, please contact:

Julian Ostertag Full
Julian Ostertag
Managing Partner, Member of the Executive Committee