PARIS | May 23rd, 2017 – Digital Virgo, a Performance-based Digital Marketing expert, continues its external growth strategy by acquiring Addict Mobile, an expert in mobile marketing and user acquisition. Drake Star Partners acted as an exclusive financial advisor on this transaction.
Digital Virgo caters to Telecom operators and apps publishers’ specific performance-based marketing needs: online advertising, SEO, ASO, SMO, mobile and web content and services, interactive technologies, payments, and digital marketing solutions.
Addict Mobile leverages Smart Data to optimize mobile campaign management for its clients. The company handles over 11,000 digital campaigns in more than 50 countries through its Paris and Shanghai offices.
Eric Peyre, Digital Virgo CEO, states: “We are extending our services offering, but ultimately we remain focused on online user acquisition and loyalty. We are pleased to welcome Addict Mobile to our group as it allows us to support our clients with the most competitive performance-based mobile Marketing offer on the market.”
Grégoire Mercier, Addict Mobile’s Co-founder and CEO, says: “Addict Mobile will benefit from Digital Virgo’s 20 offices worldwide and its global commercial presence. The acquisition represents a unique development opportunity, enabling us to support our clients with a complete Performance-based mobile Marketing solution for Mobile Web and Apps.”
Drake Star Partners adds: “With more than €200m revenues and 700 employees, Digital Virgo proved to be the best partner to support Addict Mobile’s development. We were privileged to have played a central role in this transaction, which further illustrates Drake Star Partners’ deep sector expertise in the field of digital marketing.”
About Addict Mobile
Since 2015, Addict Mobile has been offering an innovative performance-based mobile marketing solution dedicated to apps. Relying on a considerable volume of data, its multi-channel technology platform can detect various types of mobile fraud and target the best users for its customers’ apps. Far from simply using big data, Addict Mobile converts it into smart data, which it then uses to optimize its customers’ mobile advertising campaigns.
Addict Mobile currently manages several $ million marketing budget monthly for international brands and top-grossing applications, for over 80+ clients that trust us on the long term.
For more information, please visit www.addict-mobile.com
About Digital Virgo
Since 2008, Digital Virgo has offered a range of performance-based digital marketing solutions using smart data, with the aim of acquiring and retaining customers on behalf of its telecom operator and app publisher partners.
Established in 20 countries on 4 continents (Europe, America, Africa, Asia) in which it holds leading positions, Digital Virgo has more than 700 employees and generated a turnover of over € 200 million.
For more information, please visit www.digitalvirgo.com