Michel Taride
Partner Mobility & Sustainability


“A global leader supporting the most innovative entrepreneurs in the fast-transforming mobility and travel space”

Michel Taride has 38 years of operating experience at a global level in the Automotive, Smart Mobility, and Travel industries.

Prior to joining Drake Star, Michel was the Group President of Hertz International, the leading global car rental brand, where he was responsible for its operations in 150 countries across all continents, outside North America. Michel progressed through the organization, holding numerous leadership positions in operations, commercial, country, and divisional management. Additionally, Michel was working closely with start-ups and incubators to accelerate the transformation of the business.

Since he moved on from Hertz, Michel has built a portfolio of Advisory and Board roles, including with SPACs, in Travel and Mobility. He first joined Drake Star as a Senior Advisor, and more recently as a Partner.

He is also an Ambassador for WTTC (World Travel and Tourism Council), a Foreign Trade Advisor to the French Embassy in London, and Chair of the Global Travel and Tourism Partnership (GTTP), a not for profit that enables students to build careers in Travel and Tourism, with the support of 8 global travel operators and governments.

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